Adore-a-Boo was born from a father’s love and a passion for textiles. As someone who grew up in the heart of India’s textile hub, Tirupur, I was surrounded by the art of fabric-making from a young age. My family has been in textile manufacturing for over 30 years, producing for some of the most premium international and national brands. Quality and craftsmanship run in our blood, and bringing the best fabrics to market has always been my dream. Becoming a dad changed everything. Shopping for my little ones made me realize the need for safe, premium, and irresistibly adorable clothing—something that blended comfort with style.

 With my wife’s inputs as a mother and my experience in textiles, I wanted to create a new way of casual-ing for kids—one that brings together effortless style, comfort, and playful charm.

Our journey started in 2017, with a simple yet powerful vision: to create the softest, safest, and cutest everyday wear for kids and moms, with premium fabrics, vibrant prints, and unmatched comfort. Today, every stitch we craft is a reflection of that love, ensuring little ones can move, play, and grow in clothes that feel as good as they look.

At Adore-a-Boo, we believe that style and sustainability go hand in hand. Our collections are made from GOTS-certified organic fabrics, ensuring that your child’s skin is wrapped in the purest, chemical-free materials. We take pride in our vibrant colors, playful prints, and thoughtfully designed patterns—because childhood is meant to be filled with comfort, creativity, and joy.

From our handpicked designs to the way kids light up when they find their favorite prints at our pop-up stalls, every moment fuels our passion. We are not just creating clothes; we are creating memories, comfort, and cuteness—all while keeping the planet and our little ones safe.

Join us in redefining casual-ing—where fashion meets fun, and every outfit is made with love.